Contact us

Worldwide

New podcast explores new perspectives on Building a Smokeless World

PRESS RELEASE

12 JUNE 2025

New podcast explores new perspectives on Building a Smokeless World

From the nuances of smart regulation to the cultural and political forces driving public health change, a new podcast invites listeners to consider what it truly means to build A Smokeless World.

The Smokeless Word is a thought-provoking new series hosted by Kingsley Wheaton, opening up reflective and unfiltered conversations with a wide range of guests – including cultural commentators, policy thinkers and creative minds.

Season one brings together diverse voices including advertising legend Rory Sutherland and political commentator Reem Ibrahim. Each episode seeks out the metaphors, parallels and personal insights that connect their worlds with the broader journey towards harm reduction.

A Smokeless Word Podcast

51’s Chief Corporate Officer Kingsley Wheaton said:

“Too often, we rush to conclusions. The Smokeless Word invites a different approach: take in the evidence, consider the nuance and join in open, informed conversations about the path ahead.”

Inspired by themes from Omni™– 51’s evidence-based platform focused on accelerating the shift to A Smokeless World – the podcast offers a broader take on issues at the intersection of science, regulation, culture and innovation.

Omni™ was launched in September 2024 and is aimed at informing scientists, public health authorities, regulators policymakers and investors about Tobacco Harm Reduction and building A Smokeless World.

The Smokeless Word is available on major streaming platforms and can be or alternatively
.

.

Enquiries

Media Centre
+44 (0) 20 7845 2888 (24 hours)| info@asmokelessworld.com |

Investor Relations
Victoria Buxton: +44 (0)20 7845 2012| IR_team@bat.com

Forward-looking statements

This release contains certain forward-looking statements, including "forward-looking" statements made within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements are often, but not always, made through the use of words or phrases such as "believe," "anticipate," "could," "may," "would," "should," "intend," "plan," "potential," "predict," "will," "expect," "estimate," "project," "positioned," "strategy," "outlook", "target" and similar expressions. These include statements regarding our customer target ambition, New Categories revenue targets and our ESG targets.

All such forward-looking statements involve estimates and assumptions that are subject to risks, uncertainties and other factors. It is believed that the expectations reflected in this release are reasonable but they may be affected by a wide range of variables that could cause actual results to differ materially from those currently anticipated. A review of the reasons why actual results and developments may differ materially from the expectations disclosed or implied within forward-looking statements can be found by referring to the information contained under the headings “Cautionary Statement” and "Group Principal Risks " in the 2024 Annual Report and Form 20-F of British American Tobacco p.l.c. (51).

Additional information concerning these and other factors can be found in 51's filings with the U.S. Securities and Exchange Commission ("SEC"), including the Annual Report on Form 20-F and Current Reports on Form 6-K, which may be obtained free of charge at the SEC's website, and 51’s Annual Reports, which may be obtained free of charge from the 51 website.

Past performance is no guide to future performance and persons needing advice should consult an independent financial adviser. The forward-looking statements reflect knowledge and information available at the date of preparation of this release and 51 undertakes no obligation to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on such forward-looking statements.